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3 Reasons Why You Should Hate Parallax-Scrolling Single-Page Websites

Don't do this.

When I read the article Bob posted below, I noticed that many of the examples of quality sites are of the single-page parallax scrolling variety.  I have never liked this type of site, but the article spurred me to figure out exactly why.  So here are my reasons:

  1. I find them disorienting.  The visual scrolling up and down is distracting to me.  The mental model I have for information on a website is that it is compartmentalized and discrete.  When I click the third link in a navigation, I don’t expect to have to be whizzed past the content in the second page.  Different content, different page.  I should be able to go straight there.
  2. Don’t distract me with flashy moving pictures that don’t communicate anything.  I’m an engineer and tend toward the practical.  I like seeing images that contribute to or are part of the story.  I don’t mind a small image that just makes the content flow better or provides a small point of visual interest.  But please don’t fill the page with giant images while I am trying to read your copy.  It’s hard enough to read as it is.  And even worse, some of these sites are using lots of moving images.
  3. They aren’t any more effective than non-parallax scrolling multi-page websites, and some subset of people (like me) can actually experience motion sickness from them: See “Do Readers Really Prefer Parallax Web Design?” .  Why would you induce nausea in even a small percentage of your visitors when it doesn’t help any of them?

The only time I have seen these types of sites being effective is when they are used to tell a linear, narrative story:  See Jess and Russ, and of course Snow Fall.  I think they work for this because they are linear — you tend to read them from top to bottom and not jump around.  In both of these examples the imagery actually contributes to the telling of the story.

Let me know what you think — if you have an example of a great single-page informational site that you think will change my mind, let me know.

Posted in Business, Industry | 3 Comments

Navigate This

Here’s an interesting article on navigation:

UX Flows: How to create navigations that guide your user to the goal.

Sometimes, little things mean a lot.

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UX Groups on LinkedIn

Many of you probably already know this, but there are some active UX groups within LinkedIn. We watch these groups, and from time to time we see some interesting posts, which we try to pass on in our blog.

The most active UX groups I have seen on LinkedIn are:

UX Professionals
User Experience Professionals Association
Interaction Design Association

If you’re interested and a LinkedIn member, you can join any of these groups (though in the case of the Interaction Design Association, a moderator has to approve your membership).

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Making visualization and prototyping part of your enterprise process.

We’ve recently added some certified integration partners who have tremendous experience in helping enterprises adopt visualization as part of their internal processes. Our customers experience shows us that using ProtoShare can cut weeks or months off of their development processes, reduce rework and misunderstandings and result in more successful development efforts.  Our most successful customers also use ProtoShare’s review functionality, with its web-based, always accessible commenting system, to turn ProtoShare into the “Brain” of their development efforts.

Our integration partners can help you get the most, not just from ProtoShare, but from how you take advantage of the benefits of visualization within your organization.  Our partner OneSpring has written a couple of white papers about the importance of using visualization in your enterprise processes, which we’re happy to give you access to here.  The first is “Innovation: How do ideas turn into innovation?”, and the second is “Agile Requirements Definition and Management (RDM)”.

If you’re interested in finding out more about ProtoShare’s enterprise prototyping processes, or about how to work with one of our certified partner’s to build your internal processes, get in touch with us at sales@protoshare.com.

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More thoughts on Responsive Design

Ran across a really good article by Michael Mace at UserTesting.com:  Responsive Design is Not Enough: 4 Steps to Make a Mobile Website Successful.  This article makes a point that I tried to make in the article Responsive Design with ProtoShare, but does it much more effectively.

In short – Responsive design is a great technology, but it does not eliminate the need to think through, plan and test the mobile and tablet experiences.  ProtoShare’s multiple-designs per page and the ‘Browse By’ function in Review let you quickly and effectively prototype, review and iterate on your user experience for each different mobile device category.

The article is definitely worth a read.  Let us know your thoughts, and if ProtoShare has helped you with responsive design, tell us your story!

Posted in Industry, Prototyping Benefits | Leave a comment