Welcome to the ProtoShare blog.

Happy Holidays from our team!

We want to wish everyone a happy holiday season and a wonderful new year!

Our office will be closing early at 3 PM (PST) on December 24th, and we will also be closed on December 25th. There will be another closure on January 1st for New Year’s Day. Although our customer support will be unavailable during those days, we will still continue to monitor for any serious issues.

We hope you stay warm and safe this season!

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UX and Behavioral Economics

I’ve been reading a lot about ‘Behavioral Economics’ lately, and ran across this TechCrunch article that I thought I’d share about How Startups Should Use Behavioral Economics.  There is a lot of interesting material (most of it coming from psychology rather than economics) about how people behave and make decisions.  Spoiler alert – we’re not always rational.

From everything to how we judge value to what we pay attention to – there is a lot of interesting research out there, and it can be really useful when planning your experiences.  Would love to hear from you if you’re using research from Behavioral Economics in your UX practice.

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ProtoShare for Google Drive adds #Slack integration.

Really excited to announce that we’ve added integration with Slack to ProtoShare for Google Drive.  This lets you add and share mockups and prototypes directly in Slack.

ProtoShare for Google Drive is a free, lightweight prototyping tool that lets you build and share prototypes using Google Drive. It’s not as powerful as our standalone ProtoShare product, but it can be a handy tool for quick and dirty prototyping.  Install ProtoShare for Drive here.  Within ProtoShare for Drive, we’ve added a ‘Post to Slack’ button:

Post to Slack

Post prototypes and mockups to Slack using ProtoShare for Google Drive.

After you click “Post to Slack”, choose a Slack channel, make your mockup publicly readable (if you want others to be able to interact with the mockup) and a screenshot of the mockup with a link to interact with it shows up in your Slack channel.

Add mockups and designs to your Slack channel.

Add mockups and designs to your #slack channel.

Clicking on the link brings up the mockup, allowing you to interact with it, and allowing other users to clone the design and make there own changes.

Slack users interactive mockups and prototypes

Slack users can interact with prototypes, or copy the design and make their own changes.

We’ve been playing with this for a few weeks now, and it’s a lot of fun, and a really quick and useful way to illustrate your ideas in Slack. Give it a try and let us know what you think!

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What color should that button be?

Comprehensive article about color and marketing here.  Really enjoyed the read – lots of supporting documentation and covers a wide range.  In the end, though, the author sums it up with:

Color psychology will always be an art form.


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Mobile First is a Hoax?

Interesting and quick read on IXDA on Linked In:  Mobile First is a Hoax.  (If you’re not a member, sign up!)  The long and short of it is the writer’s opinion that Desktop First results in a better final product.   He makes some good points, but ultimately, I think Mobile First focuses you better on the most important items first.

One place I do agree with the author completely – you can’t just design for mobile (or desktop) and expect a responsive framework to do all your work for you.  You really need to plan out the experience for different sized devices.  And in my experience that means desktop, tablet and phone, despite the fact that screen sizes and touch vs. mouse are rapidly changing and proliferating.

As always – let us know your thoughts!

Mobile First Prototype with ProtoShare

Mobile First Prototype with ProtoShare

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