We frequently use Google Page Speed insights to make sure that our websites are running as fast as possible. If you haven’t tried it on your site, give it a go – its fun to see, and there is inevitably a lot of low-hanging fruit you can access to improve your score. ProtoShare.com currently scores a 92/100.
Some of the suggestions are easy. Like setting an expires header on your content so that browsers can cache it for up to a week. While its true that you can’t do this for everything, if you can do it for part of your site, you can and should. Even frequently updated libraries can be versioned so as to support a long expiration time (and long cache times).
So – the easy ones we did – we currently have only one file that google is telling us to increase the cache time:
Yes – that’s right, its google analytics. My OCD really really wants them to bump this up to a week. Or they could just exclude it from their page tool.
At any rate – take advantage of page-speed, and all of the other great tools Google offers for web development. Just don’t expect perfection.