I’ve been reading a lot about ‘Behavioral Economics’ lately, and ran across this TechCrunch article that I thought I’d share about How Startups Should Use Behavioral Economics. There is a lot of interesting material (most of it coming from psychology rather than economics) about how people behave and make decisions. Spoiler alert – we’re not always rational.
From everything to how we judge value to what we pay attention to – there is a lot of interesting research out there, and it can be really useful when planning your experiences. Would love to hear from you if you’re using research from Behavioral Economics in your UX practice.