What color should that button be?

Comprehensive article about color and marketing here.  Really enjoyed the read – lots of supporting documentation and covers a wide range.  In the end, though, the author sums it up with: Color psychology will always be an art form. Enjoy!

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Mobile First is a Hoax?

Interesting and quick read on IXDA on Linked In:  Mobile First is a Hoax.  (If you’re not a member, sign up!)  The long and short of it is the writer’s opinion that Desktop First results in a better final product. … Continue reading

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Review and Feedback – Making the Most out of Your Review Process (part 2)

This is part two of a post about using ProtoShare to improve your review process.  You can read part 1 here. 2)  Keep your feedback simple. ProtoShare’s topics lend themselves to simple, focused feedback.  Dropping a pin to create a … Continue reading

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Review and Feedback – Making the Most out of Your Review Process.

We write a lot about how to build prototypes and wireframes.  Sometimes we forget to emphasize the importance of Review in ProtoShare.  After all, the only reason to build a prototype is to communicate your ideas.  ProtoShare’s Review functions let all … Continue reading

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Google Product Design Sprint

Wanted to share a link to Google’s ‘Product Design Sprint’ playbook, which includes a prototyping phase.  I love these phases as way to rapidly develop and refine ideas, and to get real feedback on the outcome.  Get your ideas out … Continue reading

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